Web site owners who use Google Analytics to track and analyze their site traffic have a wealth of information at their fingertips. For those who lack knowledge of this tool, the number of details may seem overwhelming. Google Analytics tutorials break down each area measured. Traffic sources carry heavy weight because site owners can learn a great deal by identifying where their traffic is coming from and the keywords used to find the site.
It is amazing that a tool can identify how traffic arrived at the Web site. Site owners see the daily number of site visits on the graph and view the percentages of traffic by source type on a pie chart. The interactive table below the chart provides various top-level metrics, like source for search and referral traffic and landing page for direct traffic.
Site owners may be very pleased to see the percentage of search engine traffic. Their analysis should actually begin at the traffic source level. Simply identifying that most traffic came from search engines can lead site owners to focus on search engine optimization. However, this can be a mistake because more traffic is not always better, despite what most online business owners think.
Though search engine traffic may be higher than referral traffic, additional research may show that this traffic is not as high-quality. Referral traffic may result in more visitor time on the site, a lower bounce rate, and higher level of engagement. A decision based on this deeper investigation would lead the business owner to invest in the more effective referral traffic.
Keywords should not be ignored during this process, as they play an important role in the comparison. Some keywords are used to search for multiple, and very diverse, things. Users may enter certain keywords into a search engine query and wind up on the site, when they were actually looking for something quite different. The referral site may feature a link to a key article on the analyzed site. Looking at keywords reveals that the second usage is more relevant. Before changing a marketing strategy, site owners should dip deeper to identify the total picture.
After looking at an overview of traffic sources, site owners can review statistics regarding each source. Data regarding direct traffic includes number of visits, average time on site, pages per visit, bounce rate, and percentage of new visits. The bounce rate is the percentage of visits during which the person left the site from the entrance page. Site owners want to keep this figure low. They also want to identify the different pages that consumers landed upon when visiting the site.
Referrals review whether the advertising efforts are proving successful. Ezine articles and external blogs are just two referral sources used to generate site traffic. Site owners can even track formal advertising campaigns based on source and medium. They can also analyze each organic and paid keyword to see which were used most frequently. This helps them make future search engine optimization efforts more effective.
Google Analytics Tutorials is devoted to helping even the most inexperienced website owner understand how their traffic gets to their site and how to understand and use all of the information provided. If you would like to learn more about Google Analytics tutorials, visit GoogleAnalyticsTutorials.com today!
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